Veda Orr Roadster

1932 Ford Roadster - Record(ed) History

The Veda Orr-Jack Lehman-Elmo Gillette Roadster
From the December, 2012 issue of Rod & Custom
By Rob Fortier Photography by Tim Sutton

Historians and diehard fans of land speed racing will all agree on the same thing when it comes to Veda Orr, the “first lady of the lakes”: Her contributions, both behind the wheel and behind the typewriter, are as legendary as they are crucial to the sport’s continued growth as in its earliest years. While her husband, racer and parts peddler Karl Orr, is often falsely credited as having the very first speed shop (possibly his 1920s repair shop in Missouri could’ve been construed as such, but not in the same facet as George Wight’s or Lee Chapel’s actual retail performance parts businesses, both of which were already established prior to Karl Orr Speed Shop opening its doors in 1940), the fact that Veda was the first woman to race in an SCTA-sanctioned dry lakes event in 1937 rings true, as it’s written in the record books.

In lieu of Veda’s sidelined career as a driver at the onset of World War II, she eagerly stepped into her role as “keeper of the hot rodder’s flame” for the duration of the war. Southern California Timing Association (SCTA) secretary Wally Parks handed over his duties as editor/publisher of the organization’s monthly newsletter, SCTA Racing News, to Veda while he served his tour of duty overseas. Her racer’s round robin, as it were, sent to enlisted soldiers across the globe, not only kept the spirit of racing alive, but gave them something to look forward to when they returned—which many did by making Orr Speed Shop in Culver City, California, one of their first civilian landmarks to visit upon their homecoming.

It’s safe to say that Veda Orr will best be known for the key part she played as a history keeper of early lakes racing, not only through her efforts as Racing News steward but following the war as well with her two books, Veda Orr’s Dry Lakes Pictorial and Veda Orr’s Hot Rod Pictorial. However, it’s not her writing that brings us here today, rather, her significant other and the mystery of the numerous-numbered ’32, aka the Veda Orr roadster.

Back in 2007, amidst a gala gathering of the 75 most influential ’32 Fords featured at the Grand National Roadster Show, it wasn’t Paul Beck’s stunning recreation of Veda’s famed 21c that caused such a stir, but instead an unassuming, flat-hued one bearing the very same “Karl Orr Speed Shop” lettered in white along its highboy framerails. Controversy arose not simply because of the similarity in the particular graphics, but because the understated ’32 was making what many perceived as a very overstated claim: the lettering bore more than just a tribute; it referred to the actual origin of the roadster body. That’s right, the show card displayed next to (though not for the duration of the entire show) Elmo Gillette’s Deuce proclaimed its gennie tin’s provenance not just of Dearborn bloodline, but more precisely, of Karl and Veda Orr lineage. Contrary to nearly every historical account—written, verbal, or otherwise— Elmo and land speed racing partner Jim Lattin’s version offers an alternative ending to varying speculations regarding the ’32 “post 1948”.

According to them, fellow SCTA Albata Club member Jack Lehman (original owner of the Chrisman No. 25 dragster, prior to it becoming that) purchased the ’32 Ford—less engine—from the Orrs in 1948. For the following year, he campaigned the roadster at various SCTA and Russetta events. Prior to season’s end, however, Lehman swapped the body out for a smaller/lighter ’27 T in an effort to run at a higher speed, which he did—by 6 mph. It was at this point, roughly a year later in 1949, that Lehman sold the discarded Deuce roadster’s body to Elmo. Up until then, Elmo had been racing his own roadster, a ’29 A-V8, but upon acquiring the body from Lehman, much to the chagrin of his wife, Elmo took it upon himself to perform a swap of his own—with the family Fordor sedan surrendering itself to becoming the new race car.

From dry lakes to drags to, eventually, Elmo’s mother’s single-car garage, where for quite some time the roadster would peacefully slumber, no one the wiser … except Elmo and his family, of course. And it wouldn’t be until sometime in the ’90s that the roadster would resurface. Apparently, that decade between the day Elmo dragged the dusty Deuce from its hibernation to the day the controversial show sign was propped up at the GNRS raised little if any flags concerning the roadster pedigree. It wasn’t like the car was being kept under wraps—along with participating in two of the better-known SoCal reliability runs, it even made a cameo appearance on the silver screen in one of the pit scenes at Bonneville in The World’s Fastest Indian. But, not only was it not parked next to an exact reproduction of its former character, its likeness—or lack thereof in various areas—was and still is questionable. For that, Lattin provided his explanation regarding the differences, both assumed and actual.

Disregarding the chassis altogether (it’s well known that the original had its framehorns removed, among other minor details), the body bore distinct characteristics, namely a filled cowl vent. Reasoning for the existence of a stock vent on Elmo’s is fairly simple, according to Lattin. Bringing the roadster out of storage required a bit more than blowing off dust and airing tires—at some point, it had been channeled, and along with installing a new (stock) floor, the cowl’s vent was replaced … so too was the dash, something else many cite as an erred aspect. It’s a good guess that the issue with placement of the taillights is also a result of the “rehabilitation” process.

While this historical interpretation will undoubtedly leave many a skeptic, well, skeptical—it does offer some justification for various questionable aspects regarding the “mysterious resurfacing of the Veda Orr ’32 just one month prior to the 75th Deuce display”. Then again, it’s just another highboy ’32 roadster. …

Rod & Custom Feature Car
Elmo Gillette
Southern California
1932 Ford Roadster

Land Speed Racing America
1932 Ford Roadster At Bonneville
Land Speed Racing America
1932 Ford Roadster Rear
Land Speed Racing America
1932 Ford Roadster Dash
Land Speed Racing America
1932 Ford Roadster Front View
Land Speed Racing America
1932 Ford Roadster Interior
Land Speed Racing America
Vintage Racing Picture
Land Speed Racing America
1932 Ford Roadster
Land Speed Racing America
1932 Ford Roadster
Land Speed Racing America
1932 Ford Roadster
Land Speed Racing America
1932 Ford Roadster
Land Speed Racing America
1932 Ford Roadster
Land Speed Racing America
1932 Ford Roadster
Land Speed Racing America
1932 Ford Roadster
Land Speed Racing America
1932 Ford Roadster
Land Speed Racing America
1932 Ford Roadster
Land Speed Racing America
1932 Ford Roadster
Land Speed Racing America
1932 Ford Roadster
Land Speed Racing America
1932 Ford Roadster

Veda Orr's '32 Ford Roadster - Tribute

A '32 Built To Honor Veda Orr
From the February, 2008 issue of Street Rodder
By Ron Ceridono Photography by Brian Brennan

Hot rodding has had its fair share of heroes, pioneers, and groundbreakers, many of whom became extremely well known, wealthy, or both. But the one person who was arguably most responsible for the initial perpetuation of the hobby was none of the above; her name was Veda Orr.

Veda got involved with hot rodding when she began dating and then married a young man by the name of Karl Orr in 1936. He was a Midwest transplant whose racing and hot rod building career began in 1921 with his first "speed shop" in Missouri. By 1929, Karl was running a Model A at Muroc and among his many claims to fame was being the first to go more than 125 mph with a four-cylinder modified and 120 mph in a Deuce. Veda began driving with the Russetta Timing Association, although her first pass was somewhat clandestine. As Al Drake reported in his book, "Hot Rodder! From Lakes To Street," Veda had been telling her husband and all the other racers that she was perfectly capable of driving a race car. So, when Karl asked her to put their roadster in line to race at one meet, Veda evidently assumed Karl would get behind the wheel as usual. As they moved up and got closer to the starting line, Karl told her to stay put and warm up the engine-then he began snapping down the tarp. He told her to take off when their car number was announced, and the rest is history. All the club members voted and it was agreed to let her drive from then on with their blessing.

It wasn't long before Veda's name appeared in the record books; she set the Full Fendered Roadster record at 104.40 mph and later upped that to 114.24 in 1937. She ran 131-plus mph at the wheel of the Taylor-Blair modified and became the first woman to race in the SCTA. Competing against roughly 400 competitors-all of whom were men-she finished as high as 17th in points. But, while Veda did indeed have an enviable individual race record, it's what she did for her fellow hot rodders that made her so special.

Veda published the SCTA News, and later started her own newsletter as a means of communicating with other racers; however, it wasn't long after its inception that WWII began and many of the racers found themselves in the military and on their way overseas. To keep spirits up, Veda distributed her publication to more than 750 service men all around the world for free and personally corresponded with hundreds as well.

While Veda's actions were generous and well intended, it's unlikely that even she realized the true impact of her efforts. Anyone who has served in the military knows that mail call is the best part of any day, and most everything a G.I. has to read is shared with a buddy at one time or another-and so it was with Veda's newsletter. Former racers not only showed pictures of their cars and told tales of their exploits, they also passed around Veda's newsletter. As a result, while overseas, kids from all over the country learned about hot rodding, and many couldn't wait to build their own once they got home, wherever that may have been. The net effect was Veda gave hot rodding national exposure when there was no other means to do it.

Veda and Karl certainly supported each other in everything they did, and they did a lot. After the war, Karl and Veda ran the lakes, campaigned a midget, Sprint Car, and a track roadster, as well as ran a business. Teammates until the end, Karl passed away in 1988, Veda in 1989.

As a veteran of a much later conflict, Paul Beck of St. Johns, Michigan, admired the efforts Veda had put forth for those serving their country, and the thought of recreating her roadster as a tribute was in the back of his mind for some time-something on the order of 20 years. But by the time he did get around to it, and after building a number of other cars, he had collected an amazing array of original '32 parts. Then Paul decided the time was right to recreate the Veda Orr '32 roadster a mere four months before the 75th anniversary of the Deuce display at the Grand National Roadster Show in 2007.

Starting with an original frame, the front framehorns were eliminated to accommodate the signature nerf bar Veda's roadster wore. The front suspension consists of a Mor-Drop axle, with a stock spring, shocks, spindles, and hubs running sans brakes. Thanks to Roger Meiner, who searched for pictures and information about Veda and her roadster, lots of the little details on the car are correct, like the battleship-gray front hubs.

Under an original 20-louver hood is a Merc Flathead, the internal details of which are a little sketchy. Paul bought the built mill 35 years ago, so most details about what's inside have been forgotten. Backing up the mystery motor is a '34 trans, and behind that is a '32 reared with 4.11 gears and Lincoln self-energizing juice brakes; the master cylinder is from a '40 Ford.

Ironically, the original roadster body Paul found had to undergo some tweaking to rough it up a little to be a dead-on replica. He slotted the hinges on the driver's door so it would fit just as poorly as Veda's roadster and hang out at the bottom. The stock cowl vent was also filled, and then he shot the paint. The frame was done in black Imron, while the body was covered in black acrylic enamel with a touch of flattening agent. The paint was color-sanded with 2,000-grit paper, and then hand-rubbed all in an effort to make it look like a vintage paint job. The remainder of the body was done in Corvette ermine white acrylic enamel.

One of the most difficult areas of Veda's car to duplicate was the interior; the problem was a lack of photos showing what the original looked like. As a result, Paul used his best judgment, and some pretty cool stuff, to come up with his best guess as to what the cockpit held. The stock dash has working throttle and choke controls; along with the water temperature and oil pressure gauges there is a mechanical tach in an original insert. A stock '32 spoon pedal hooks to the Strombergs, and there are even original door panels with pockets.

To build such a car in a ridiculously short period of time took dedication on Paul's part and some pretty good friends, including Russ Pine, Roger Meiner, Robert and Matthew Beck, and Steve Braithwaite. Steve Fisher was responsible for the lettering and Gary Price ran the cloth-covered wires.

When Veda's replica roadster made its first appearance at the 2007 GNRS, more than one veteran rodder was convinced it was the original. Sadly, Veda's roadster was junked after being battered on circle tracks. And while Paul never tried to fool anyone, the fact remains that his efforts have resulted in a virtually perfect copy we think would have the Orrs' approval. But while there may be more than one roadster, there was only one Veda.

The late Wally Parks stopped by to check out Paul Beck's recreation of Veda Orr's roadster at the 2007 Grand National Roadster Show.

Two Legends Remember Another
Wally Parks' And Tom Medley's Recollections Of Veda OrrShortly before his passing, I had the opportunity to visit with Wally Parks and mentioned that we were doing a feature on Paul Beck's recreation of the Veda Orr roadster. As one of the pioneers of hot rodding, few knew more than Wally about its roots and those who were there at the beginning, so I asked if he'd mind responding to a few questions about Veda. Despite the fact that he and son Richard were in the middle of a book, "The SCTA's First Ten Years," Wally's response was his usual, an enthusiastic "you bet, I'd love to." Wally took time from his busy schedule and wrote the following:

I first met Veda in the 1930s, when she raced her 1932 roadster at Muroc Dry Lake. She was later active as the first female driver in SCTA's time trials history, at a time when women were not allowed to become members of the association.

Veda was a behind-the-scenes partner with her husband Karl, who operated one of the first speed shops of prominence in California. She was accepted primarily because of her dedication and her expertise as a capable driver in what was still an experimental stage of the desert's lakebed speed trials.

Karl was an outspoken but genuinely dedicated member of that era's hot rod culture, who backed up his opinions, good and bad, with building and driving his own race cars. He was an early member of the 90 MPH Club, who later switched to the Road Runners. Until the World War II years, Veda was a dry lakes speed trials contestant, and then to cover more than just SCTA's activities she introduced her own CT (California Timing) News publication and a CT News pictorial featuring popular race cars of that period. After the start of WWII, when SCTA's activities were put on hold, Veda extended her CT News to a special-interest mailer sent to military servicemen and defense industry hot rod members gratis-at least to ones she could locate. It was a blessing for overseas contacts.

Veda was a door opener for the interest and participation of women in dry lakes racing. She was a role model in vehicle know-how and high-speed experience behind the wheel. Her record 122 mph in her '32 roadster was a mark for the guys to shoot at, which they did.

After they sold their speed shop and discontinued their racing careers, Karl and Veda retired to Mint Canyon, north of Los Angeles on the road to the dry lakes, where they bought the local water works and discontinued their active roles as speed trials pioneers.-Wally Parks

"Veda Orr was the glue that held hot rodding together during the war years"-Tom MedleyTom "Stroker McGurk" Medley remembers meeting Veda on the dry lakes before World War II, where she was, in his words, "a hell of a competitor."

When WWII began, many of the Southern California racers were shipped to far-flung locations around the globe; eventually a young Medley was one of them-he arrived in the ETO (European theater of operations) just in time for the Battle of the Bulge. "Even with everything that was going on around us, lots of us were thinking and talking about our hot rods back home, and Veda certainly helped out in that regard," said Tom.

In addition to sending out her CT News, Tom added, "Veda corresponded personally with lots of the guys overseas; she kept everyone posted on who was where and how they were doing. Veda Orr was the glue that held hot rodding together during the war years."

At one point during the war, Tom sent Veda a cartoon that was used in one of the publications. "When I got home after the war, I told Veda that we should start a magazine, but she said no because the speed shop was getting so busy." Tom went to work at Hot Rod magazine, beginning with the second issue, and some years later he and Veda had a good laugh together about their missed opportunity.

Land Speed Racing America
According to dry lakes veterans who would know, Paul Beck's recreation of Veda Orr's roadster is spot-on accurate. Note the V for Veda in the nerf bar.
Land Speed Racing America
The reproduction dash plaque is dated "5-26-47" and shows a speed of 121.62 for Veda Orr in a C Roadster. Paul used his incredible stash of genuine '32 Ford parts to build this car-even the floorboards are original.
Land Speed Racing America
It's not entirely clear what kind of seat the original car was equipped with, but this '30s school bus driver's bucket looks like it belongs.
Land Speed Racing America
There are surprisingly few photos of Veda's roadster, so there were some details, such as taillight placement, that were an educated guess.
Land Speed Racing America
Under the hood is a '46 Merc bored .030 over. The 3/4 cam is of unknown manufacture, but the heads are Eddie Meyer; intake is a Fenton with a pair of Stromberg 97s on rare risers donated to the project by Dick Martin.
Land Speed Racing America
The horns on the original '32 frame have been cut off up front. The axle is a dropped, heavy '32; the spring, shocks, and steering are all original. There are no front brakes.
Land Speed Racing America
Little details abound, like the leather straps securing the hood.
Land Speed Racing America
1932 Ford Roadster
Land Speed Racing America
Paul put an incredible amount of effort into this recreation. The lettering was scaled off of original photos and the number 17 is barely visible under the 21 they added, just like on the original car.
Land Speed Racing America
The chassis for the '32 is an original, as is the firewall and radiator. Modified Speedway headers connect to collector pipes on both sides.
Land Speed Racing America
Russ Pine was a big help during construction. Here he mocks up the "Veda bar," as they called it.
Land Speed Racing America
1932 Ford Roadster
Land Speed Racing America
Steve Fisher applied the lettering to the frame and the numbers to the doors. Note the photo on the milk crate he is working from.
Land Speed Racing America
The late Wally Parks stopped by to check out Paul Beck's recreation of Veda Orr's roadster at the 2007 Grand National Roadster Show.