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Hot Rods Down Under

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Lil Deuce Coupe

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Originally called the Silver Sapphire, this is one of the worlds most famous hot rods.

The Silver Sapphire was originally built by the Alexander Brothers. When Clarence Catallo moved from Dearborn to California he brought the coupe with him, and had Barris Kustoms take 3 inches out of the top. Through George Barris' enormous network, the car landed the cover of a Beach Boys record known as the Little Deuce Coupe...and for surf music fans and crazy teenagers all over the world, the iconic rod became known as the Little Deuce Coupe

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Pebble Beach 2001
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Pre-chop November 1962

The picture featured on the front cover of the album was supplied by Hot Rod magazine, and features the body (with his head cropped in the photo) of hod-rod owner Clarence 'Chili' Catallo and his own customized three-window 1932 Ford Coupe - known forevermore amongst hot rod enthusiasts as "the lil' deuce coupe". A full shot of Catallo and his car from the same photo shoot appeared on the front cover of the July 1961 edition of Hot Rod magazine, and whilst Catallo himself died in 1998 the car still tours the showrooms and exhibitions to this day.

Catallo bought the vehicle in 1956 for $75 in Michigan when he was 15 years old. Catallo replaced the original stock Ford engine (unlike The Beach Boys song lyrics, which mention "a flathead mill") with a newer Oldsmobile V-8, and lowered the height of the coupe by six inches. Much of the original customizing work, including the stacked headlights, side trim, and front grille was done by an auto shop owned by Mike and Larry Alexander in the Detroit suburb of Southfield.

After Catallo moved to Southern California, additional work, including the 'chopping' or lowering of the roof, was done in 1960-61 at 'Kustom City', George Barris's noted North Hollywood auto customizing shop. This led to the magazine cover and two years later, the shot was featured as the cover for The Beach Boys' fourth album.

Catallo sold the coupe a few years later, but at the urging of his son Curt was able to buy it back in the late 90s for $40,000. The car had since been additionally modified but was restored by Catallo with many of the original parts the coupe had in the early 1960s, so that it now is again virtually identical to the famous photo. In 2000, the hot rod won the 'People's Choice' award at the Meadow Brook Concours d'Elegance.

 

Surfers Met Rodders, and a Genre Was Born

By REX ROY
Published: NEW YORK TIMES August 27, 2009

WHO would have guessed that the quintessential California hot rod, the “stroked-and-bored” Ford with a “competition clutch and four on the floor” canonized by a fast-rising surf band early in the 1960s, was actually the realized dream of a Detroit teenager?

As is the case with so many other icons of popular culture, the legend and the facts surrounding this two-door 1932 Ford are an imperfect match.

This much is certain: The car that became an emblem of Southern California’s surf-and-speed culture as the model for the Beach Boys’ “Little Deuce Coupe” album cover is comfortably retired in Michigan, restored to period-correct glory and repatriated with the family of its builder.

Seeing the car firsthand is a reminder that record promoters have sometimes been known to take liberties. While the catchy Beach Boys lyrics praised a Ford flathead V-8, the album’s cover car was actually powered by an overhead-valve Oldsmobile engine, and its transmission was a three-speed, not the four on the floor of the hit single.

In fairness, the album’s minute-and-a-half title track was less about a particular ’32 Ford than a paean to the model that provided a canvas for the creativity of generations of customizers and backyard mechanics. The Deuce’s clean styling, broad availability and easily modified flathead V-8 engine proved durable long after its introduction during the depths of the Great Depression.

Flathead-powered Deuces — the nickname comes from the model year — had earned their reputation on the racetrack. But the 1932 Ford Model 18 represented much more. The body design was overseen by Henry Ford’s son, Edsel, and the V-8 was a breakthrough for affordable cars. Available in 14 body styles, the Deuce hit the market’s sweet spot and sold nearly 180,000 units.

But by the 1950s, the ’32 Fords that remained were cheap enough for teenage boys to purchase with the few dollars they earned bagging groceries. With the fenders stripped off, the sleek lines of a design adapted from Lincolns of the era became more visible.

The Little Deuce Coupe catapulted to fame amid a flood of car songs that glorified the performance of everything from a fuel-injected Sting Ray Corvette to a dual-quad positraction 409-cubic-inch Chevy. (Beach Boys lyrics generally did a good job of capturing the street racers’ jargon.)

The car’s story began in 1956, when Clarence Catallo, just 15 years old and without a driver’s license, purchased a neglected ’32 at a gas station across the street from his parent’s grocery store in Allen Park, Mich. The transformation of the $75 car began immediately.

Clarence’s son, Curt Catallo, said that his father channeled the coupe, lowering the body on the car’s frame, to drop its height by six inches. The old Ford engine was replaced with a more modern and powerful Oldsmobile V-8.

“My father had a knack for finding the right people to help him with this car,” Curt Catallo, 41, said. “Soon after he bought the coupe he took it to the A-Brothers,” as Mike and Larry Alexander, owners of a custom shop in Southfield, a Detroit suburb, were known.

The Alexander brothers created many of the distinctive design elements on the Catallo coupe, including the stacked headlights, custom grille, the sweeps of aluminum trim that run down the sides — and a rear valance made from Studebaker parts. And it was at the Alexander brothers’ shop that the coupe’s owner earned his nickname of Chili — it was his alternative to the doughnuts that were a mainstay of the diet there.

Once the customization project was under way, the urgent pace raised concerns with Clarence Catallo’s parents, who worried that their son might be spending too much time with the wrong crowd.

“To try to change my dad’s environment and get him thinking about something beyond cars, my grandparents offered to send him to college anywhere in the country,” Curt Catallo said. “He chose Long Beach Community College. Of course, that would put him right in the middle of the West Coast hot rod culture. My grandparents had no idea.”

Clarence Catallo headed west, towing the ’32 Ford behind a ragged Oldsmobile. In the fall of 1960, he took a job sweeping floors at George Barris’s Kustom City in North Hollywood, Calif., the shop where many well-known vehicles, including the original Batmobile and the Munster Koach, were created for films and television shows.

“Chili was part of our family,” Mr. Barris said in a telephone interview. “He’d work sanding cars, taking off parts, and then we’d go out to a drive-in, get in fights, just have a great time.”

Another round of modifications to the Catallo coupe began at the Barris shop, this time focused on preparing the car for the show circuit. The roof was chopped — lowered by several inches — and the car was painted a lighter shade of blue, work that the Alexander brothers had urged earlier.

The efforts paid off: the Catallo Deuce Coupe was featured on the cover of the July 1961 issue of Hot Rod, a magazine covering the custom car culture.

Far greater exposure for the Catallo coupe would come from its association with Mr. Barris, whose shop had built a run of about 20 candy-striped dune buggies for Capitol Records. Capitol was preparing to release a new Beach Boys’ album, which included the “Little Deuce Coupe” single.

“Some of their people knew about Chili’s car, and when they needed a Deuce for that album cover, they called us,” said Mr. Barris, who is in his 80s.

The album, released in October 1963, used a photograph, shot from ground level, taken for the Hot Rod layout. But this time, Clarence Catallo’s head was cropped out of the frame.

“The album cover acted like an afterburner for my dad’s success and the popularity of the coupe,” Curt Catallo said.

Clarence Catallo returned to Detroit, finished college and settled into a job in the financial industry. The coupe was sold in 1965, but it was not forgotten.

“As a kid I can remember sitting at Beach Boys concerts and hearing ‘Little Deuce Coupe,’” Curt Catallo said. “I’d think, ‘That’s my dad’s car they’re singing about. We should get it back.’”

The son finally convinced his father that he wasn’t getting enough credit for having built the car. The car was traced to Long Island, and Bob Larivee Jr. of Championship Auto Shows contacted the owner, who didn’t want to part with the Little Deuce Coupe.

“We leased the car for a year to be used as an attraction in our custom car shows,” Mr. Larivee said. “At the end of that lease, in 1998, he agreed to sell it to me for $40,000, way more than it was worth. But Clarence wanted the car and gave me the check, so I bought it.”

This put the coupe back in the Catallo family, and its restoration began. The Oldsmobile engine had been replaced with a Chrysler V-8, but fortunately, the seller had held onto many of the parts removed or replaced over the years.

The goal was to get the car ready for the Meadow Brook Concours d’Élégance in August 2000.

But Clarence Catallo’s death in 1998 left the coupe’s restoration to his son and daughter.

Curt Catallo enlisted the help of Mike Alexander and other craftsmen who originally worked on the car to complete its overhaul, with the intention of making the car appear exactly as it did on the album. Curt Catallo, who is a creative director at the BBDO advertising agency and owner of two restaurants, the Clarkston Union and Union Woodshop, even secured help from General Motors’ specialty vehicles group to resuscitate the powertrain.

The team finished just in time. Fittingly, the coupe took the People’s Choice award at Meadow Brook in 2000. The Little Deuce Coupe was back in the limelight.

“My dad built the coupe to make people talk,” Curt Catallo said. “It’s a 77-year-old car modified over 50 years ago, and it still has the same effect. I think that says something pretty amazing.”

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The car that became an emblem of Southern California's surf-and-speed culture as the model for the Beach Boys' "Little Deuce Coupe" album cover is comfortably retired in Michigan. Photo: Capitol/EMI
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A photograph used on a 1963 Beach Boy album, "Little Deuce Coupe," was taken from a shoot for a 1961 Hot Rod magazine cover. Photo: Greg Sharp Collection
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While the catchy Beach Boys lyrics praised a Ford flathead V-8, the album's cover car was actually powered by an overhead-valve Oldsmobile engine, and its transmission was a three-speed, not the four on the floor of the hit single. Photo: Rex Roy
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The car was bought in 1956 by Clarence Catallo, just 15 years old and without a driver's license, at a gas station across the street from his parent's grocery story in Allen Park, Mich. A friend drove the $75 car home for him, and the transformation into a custom began immediately. Photo: Rex Roy
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Later, Mr. Catallo moved west and took a job sweeping floors at George Barris's Kustom City in North Hollywood, Calif., the shop where many well-known vehicles were created, and the car got another round of modifications. Photo: Rex Roy
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After the car appeared in Hot Rod magazine, and then on the cover of the Beach Boys album, Clarence Catallo returned to Detroit, finished college and settled into a job in the financial industry. The coupe was sold in 1965, but it was not forgotten. Photo: Rex Roy
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Curt Catallo, Clarence's son, convinced his father to track down the car and get it back in the family. Photo: Rex Roy
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"The coupe was the first and last car my dad purchased," Curt Catallo said. Photo: Rex Roy
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"My dad built the coupe to make people talk," he said. "It's a 77-year old car that was modified over 50 years ago, and it still has the same effect. I think that says something pretty amazing." Photo: Rex Roy

 

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